# Why work on GEO alongside SEO?

> Abdul Osama (عبدول أسامة) recommends working on GEO alongside SEO, not replacing one with the other. He points to FAQs and reviews across different places as information that can help AI systems understand and assess a business when forming answers.

- By Abdul Osama (عبدول أسامة) — AI, marketing and business, in Arabic
- 5 October 2026
- URL: https://abdulosama.com/en/feed/geo-and-seo-for-business
- Video: https://abdulosama.com/feed/video/134
- Instagram: https://www.instagram.com/reel/DX1r6NVMj65/

## Key takeaways

- Work on GEO alongside SEO, rather than treating it as a replacement.
- GEO concerns how information can be used in generative AI answers.
- Abdul emphasizes clear FAQs about a business.
- He describes reviews across multiple places as trust signals and social proof.
- Business owners can ask their SEO provider about GEO.

## The short answer

Abdul Osama (عبدول أسامة) recommends paying attention to GEO as well as SEO. SEO means improving how web pages appear in search engine results. GEO, or *Generative Engine Optimization*, means preparing information to be useful to generative AI engines as they form answers.

> If you work in SEO, learn GEO. — Abdul Osama

## How does the route to a business change?

Abdul says some people now ask the language model or search agent they use instead of relying only on conventional search results. A search agent, in this context, is an AI system that gathers information from different websites to help form an answer.

| SEO | GEO |
| --- | --- |
| Focuses on the visibility of web pages in search results. | Focuses on making information usable in AI-generated answers. |
| A user may visit sites to read and compare. | A user may start by asking a language model or search agent. |

### What does he suggest focusing on?

- **FAQs:** Frequently asked questions are clear questions and answers about a business. Abdul says they have become particularly important in this context.
- **Reviews:** He says reviews in multiple places can act as trust signals and social proof—signs drawn from other people's experiences that may influence a recommendation.
- **Skills and planning:** If you work in SEO, learn how AI agents gather and use information. If you run a business and work with an SEO provider, ask about GEO too.

> FAQs have become very important. — Abdul Osama

### In numbers

- Abdul says SEO has changed over the **past two years**.
- He contrasts AI-assisted answers with the familiar example of reading **two or three websites** before deciding.

## What to do next

Review the questions customers ask about your business and make sure they have clear answers. Then discuss with whoever handles your SEO how your business information is presented for AI systems, without neglecting conventional search.

## Questions and answers

### Does GEO replace SEO?

No. Abdul's advice is to work on GEO alongside SEO.

### What does GEO mean here?

GEO stands for Generative Engine Optimization: preparing information to be useful to generative AI engines when they form answers.

### Why does Abdul mention FAQs and reviews?

He says FAQs have become important and that reviews in multiple places can serve as trust signals and social proof for AI systems.

## Full transcript

مستقبل الـ SEO اختلف كتير في السنتين اللي فاتوا، هيختلف جامد جداً الفترة الجاية. زي ما تشايفين سيرفس زي دي طالع جديد بتشتغل على حاجة الـ GEO. الـ GEO ده هو ليه الجنريتيف انجين اوبتمايزيشن اللي هو من الآخر إن الناس تطلع على محركات الزكاء الصناعي بدل مع محركات البحث لأن أوقات كتير الناس دلوقتي بقت تسق في رأي وكيل البحث بتاعتها أو الـ Language Model اللي هي بتستخدمه عن نتائج البحث الأديمة اللي هي زي جوجل وموقع يطلع لك وتقرأ في موقعين تلاتة وتقرر يعني. فلو أنت شغال في الـ SEO اتعلم GEO عادي ده التطور بتاع كل شغلانة هتتعلم يعني إيه وكلاء زكاء صناعي اللي بيروحوا يفتحوا مواقع كتيرة ويقرروا قرارهم بناءً على معلومات معينة هتعرف إن موضوع الـ FAQs بقى مهم جداً هتعرف إن أنت لما يكون ليك ريفيوز في حتة كتيرة الزكاء الصناعي بيعتبر إن دي Trust Points وبيعتبر إن دي Social Proof وبيقترحك عن غيرك تعلم GEO لو أنت صاحب بيزنس برضو لازم تشتغل مع وشغل مع مثلاً شركة بتعملك SEO اللي هو من عندها لو أنت عايز GEO أنا عايز Generative Engine Optimization كل ما تشتغل في الكلام ده من بدري كل ما البيزنس بتاعك فرصه أحسن

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Transcribed and written up with AI from the video; reviewed on request.