# How Zenith Dental Labs Built Its Brand Identity

> Abdul Osama (عبدول أسامة) says his work with Dr. Sohaib on Zenith Dental Labs began with the name and extended to its visual identity, brand strategy and vision. The collaboration lasted roughly six months and involved both the lab’s team and ASPIRED; Abdul describes its UK ambitions as a future goal, not an achieved result.

- By Abdul Osama (عبدول أسامة) — AI, marketing and business, in Arabic
- 5 October 2026
- URL: https://abdulosama.com/en/feed/zenith-dental-labs-brand-identity
- Video: https://abdulosama.com/feed/video/20
- Instagram: https://www.instagram.com/reel/DXfLVdpCu0q/

## Key takeaways

- The project work began with the name and covered visual identity, strategy and brand vision.
- Abdul says he and Dr. Sohaib collaborated for roughly six months.
- Abdul credits both the lab’s team and ASPIRED for the work.
- The lab’s UK ambitions are future goals, not documented results.
- Abdul mentions Smile Cloud among the technologies Sohaib uses.

Abdul Osama (عبدول أسامة) says he worked with his childhood friend Dr. Sohaib to develop Zenith Dental Labs, a dental lab project in Leeds, from an initial idea into a name, visual identity, strategy and brand vision. He describes it as a joint effort by the lab’s team and ASPIRED, the marketing agency he founded.

> “We took it from just ideas.” — Abdul Osama

## What did the work cover?

According to Abdul, the collaboration began with the Zenith Dental Labs name and went on to cover its visual branding, identity, strategy and vision. He credits Sohaib and his team alongside the agency. In the accompanying caption, he also thanks ASPIRED’s core team for its work on the project.

## In numbers

- **Roughly six months:** how long Abdul says he and Sohaib had been working together on the project.

Abdul speaks about the lab’s ambition to become a leading dental lab in the UK. He presents that as a goal for the future, not a ranking or result established by the video.

## Background

Smile Cloud is a digital platform used to visualize smile designs. Abdul mentions it as an example of technology Sohaib uses and describes him as its ambassador in the UK. That role is Abdul’s description in the video, not an independently verified fact here.

## What next?

Abdul invites viewers to look at Sohaib’s video, the lab’s website and its visual identity, then share their opinions of the work.

## Questions and answers

### What did ASPIRED work on for Zenith Dental Labs?

Abdul mentions the name, visual identity, brand strategy and vision, and describes the project as a collaboration with Sohaib and his team.

### How long did the collaboration take?

Abdul says he and Sohaib had worked together for roughly six months.

### Has Zenith Dental Labs achieved a UK ranking?

The video does not establish a ranking. Abdul describes a future ambition for the lab.

### Why does Abdul mention Smile Cloud?

He cites it as an example of technology Sohaib uses and describes Sohaib as its UK ambassador. That role has not been independently verified here.

## Full transcript

فخور بصديق الطفولة دكتور صهيب من Zenith Dental Labs في Leeds. اشتغلنا مع بعض من حوالي ست شهور بداية من اسم Zenith Dental Labs للفيجوال براند والايدينتيتي والستراتيجي بتاعة البراند والفجن بتاعته زائد شغل الفريق بتاعه زائد شغل Aspire the Agency طلعنا من حاجة مجرد أفكار إلى إن شاء الله بإذن الله قريباً واحد من Top 10 Top 5 Dental Labs في اليوكي خصوصاً إنه راجل دسرابتر شغال بالليتست تكنولوجيز زي Smile Cloud اللي هو امباثادر لها في اليوكي. مهم يعني شوفوا الفيديو بتاعه وبص على الموقع بتاعه وبص على الايدينتيتي وقولوا لي رأيكو ده شغلنا وشغل صهيب مع بعض.

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Transcribed and written up with AI from the video; reviewed on request.