Abdul Osama | عبدول اسامة

The full story

My career started in sales, then moved into marketing and building companies. Alongside that, I found in content creation a place to share experiences and ideas — from technology and software to entrepreneurship and life.

Behind this journey are school years between Germany and the UK, a career that began in Egypt, years of learning from Henry, a lasting partnership with Ali, and experiences that brought failure before success — and many lessons.

1. Growing up and school in Germany and the UK

   I went to primary school in Germany, then continued my education in the UK. Those years gave me a good education and the experience of living among different cultures and environments.

   After that, my working life began in Egypt — and the UK was the first market I worked in, because I knew British society and speak its language fluently.

2. 2009

   Starting out in sales

   My first job, in 2009, was at a call center in Egypt, selling to customers in the UK.

   Dealing with customers directly, understanding what they needed, answering their questions and trying to close the sale was my daily work — and the start that came before marketing.

3. 2011

   Marketing, and learning from Henry Kofi Amankwah

   In early 2011 I moved into marketing and started working with Henry Kofi Amankwah at Emerging Media.

   I learned how to run a business from Henry, who became my mentor in business. Over the years he passed on his experience of founding and running companies and start-ups, and shared the lessons of success and failure with me.

   As my experience grew, I specialised in managing large ad accounts, which became one of the core areas of my work.

4. 2012

   Meeting Ali Dawood

   I met Ali Dawood in 2012 at Emerging Media, where we worked together on Henry's team.

   Our relationship grew from colleagues into partners who found companies together. Since our first company in 2015, we have worked as a team on every venture we take on, sharing the responsibility of building and growing it.

5. 2015

   Losing Henry, and founding HKA

   In early 2015 Henry — my mentor in business — passed away, and his company closed. What I had learned from him, and my love of business, pushed me to start an independent path with Ali. That same year we founded HKA, named with the initials of Henry Kofi Amankwah, in tribute to him and the mark he left on us. Since then we have not gone back to being employees; thank God, we have carried on as partners, building our ventures and sharing their successes and challenges, from one project to the next.

   Our ventures covered sales, marketing, call centers, affiliate marketing and email marketing, with a strong focus on the UK market. Through them, our experience grew from doing the work to founding and running it.

6. 2016

   Starting on YouTube

   I published my first YouTube videos in 2016, and in 2018 made videos about technology and gadgets, out of my love for trying them and exploring what they can do.

   I stopped publishing for a while after that, but content creation had already become part of my journey — years before AI tools took off.

7. 2018

   Founding Aspired Digital

   We founded Aspired Digital to provide marketing services and solutions, alongside our ventures through HKA.

   It was an extension of our experience in sales and marketing — a business focused on growing our partners' companies through campaigns and advertising.

8. Expanding to the Arab world and Turkey

   Our journey began in the UK and European markets, then grew to include the Arab world and Turkey. That expansion started in 2018 and continued through the COVID period.

   In that phase we tried different marketing approaches and solutions. Some worked; some did not deliver what we hoped. We reviewed ideas and decisions in the light of the results, and kept developing our work in these markets.

9. Medical tourism, and moving to Turkey

   When I started marketing medical tourism, I moved to Turkey to take on my role as marketing partner and marketing manager at DentSpa. The move followed directly from how my work had developed, putting my experience in sales and advertising to work for the company's growth.

   Working with DentSpa was a milestone in our journey, and the start of a run of successes in the stage that followed.

10. 2025

    Back to content, through AI

    My interest in AI brought me back to posting on Instagram in 2025. I shared my experiments with the tools and how to use them, and those videos reached a wide audience.

    AI became a central theme of my content, alongside software, digital solutions, marketing and entrepreneurship — and what I learn from everyday experience.

11. Work and content today

    Today my team and I manage ad portfolios worth millions of dollars a year for our partners, and these campaigns generate sales many times the ad spend. Ali and I keep working on our companies and ventures, drawing on the experience we have built together over the years.

    In my content I share what I try and learn: a tool worth using, an idea that can be turned into a solution, or a lesson from building a company and making decisions.

    What ties these interests together is a love of experimenting and building, and the wish to share useful knowledge that comes from practice.

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