Abdul Osama (عبدول أسامة) says his given name is Abdul Rahman; “Abdul” is a nickname from childhood. He started in sales, moved into sales management and marketing, and now works with a team to help businesses that have early success and want to scale. He makes content to share what he has learned—and because explaining ideas encourages him to learn more.
From sales to marketing
He says he began working at 19 as a sales agent at Emerging Media, then moved into sales management. His subsequent work included marketing, lead generation and media buying. With his friend and business partner Ali Dawood, he also worked in affiliate marketing, email marketing and call-center operations.
From 2020 to 2023, he worked on a software project that did not succeed as he had hoped. He describes it as a demanding learning experience that nevertheless helped him build relationships and a good reputation.
What does his team do?
Abdul says he has provided agency-style services since 2018. He mentions performance marketing, conversion optimization, business analysis and SEO (search engine optimization). He sees his team as a good fit for businesses with some initial success that want to scale. He also mentions working with a call-center business run by his brother Mohamed.
In numbers
- He started working at 19 and says he is 36 and was born in 1990.
- He has provided services to businesses since 2018 and worked on the software project from 2020 to 2023.
- His agency team has more than 8 people; he may also work with 10 part-time freelancers, depending on the project.
Why he shares content
He wants to share practical information, particularly as he follows AI’s effect on his industry. He says much of what he posts comes from things he has tried himself or work he has been involved in.
“When you teach people something useful, you gain; you don’t lose.” — Abdul Osama
Background
Performance marketing focuses on measurable outcomes. Media buying is the management of paid ad placements, while conversion optimization aims to increase the share of visitors who take a desired action, such as submitting an inquiry or making a purchase.
For context when watching his later videos, his account of his experience spans sales, marketing and hands-on work with businesses.