Abdul Osama (عبدول أسامة) says the practical starting point for AI search visibility is to make your website easier for AI tools to find and read. He offers a free site check and recommends working through its suggested practices rather than relying on broad promises of visibility.
What GEO means in this video
GEO means optimizing content for discovery in AI-generated answers. Abdul names Gemini, Google’s AI assistant; ChatGPT, OpenAI’s AI assistant; and Claude, Anthropic’s AI assistant, as traffic sources whose results have impressed him as a media buyer.
“All you need to do is follow a best-practice list for your website.” — Abdul Osama
How the check works
- Enter your website into the free checker Abdul describes and answer its questions.
- Review its agentic-friendly score: the tool’s assessment of how suitable the site is for AI tools to work with. This is the checker’s terminology, not a universal search standard.
- Work through the suggested changes. For more depth, Abdul describes an optional report you can give to a human developer or use with Codex, OpenAI’s coding assistant, or Claude.
| Option described | What it offers | |---|---| | Free check | A site score and steps to work on | | More detailed option | A report of proposed changes for a developer |
In numbers
- Abdul says 20–30% of visitors arriving from these AI tools buy, based on results he has seen. He does not give a sample size or measurement method, so this should not be treated as a typical conversion rate.
- He describes the more detailed report as 20 pages long.
Background and next step
Being included in an AI-generated answer is different from buying an ad: a site owner cannot guarantee that a particular page will be selected or ranked. Start with the check, review its recommendations with your developer before making changes, and measure actual traffic and outcomes rather than treating a score as a promise.
Gemini
ChatGPT
Claude
