How do you start?
Cold Email Marketing means sending an initial email to someone you have not spoken with before. Abdul Osama (عبدول أسامة) recommends identifying relevant prospects, gathering their contact details, and writing a sequence that introduces your business before inviting them to a conversation. He presents it as a direct-sales option that does not require ad spending, though tools and time can still have costs.
“The goal isn’t to sell in the first email. It’s to start conversations with interested people.” — Abdul Osama
The workflow in the video
- Choose a specific audience. Abdul describes looking for investors in his company’s field. He searched LinkedIn, a professional networking platform, for people who matched that goal.
- Gather relevant contact details. He names Apollo, a prospecting tool; Clay, a tool for organizing and enriching prospect data; and LinkedIn Sales Navigator, LinkedIn’s sales prospecting tool. The details he mentions include names, companies, email addresses, job roles, and industries.
- Prepare an email sequence. Instantly AI and Smart Lead are tools for managing outbound email campaigns and follow-ups. For drafting, he mentions Claude and ChatGPT, both AI assistants, and says he prefers Claude for this task.
- Build toward a conversation. Use the first email to introduce yourself and your company briefly. Use the second to explain your company’s value and progress. Continue with follow-ups that develop interest, then invite an interested recipient to a call on Zoom, a video-meeting platform.
In numbers
- He describes 3 routes for direct sales: in-person selling, cold calling, and cold outreach by email or messaging.
- He says this approach could reach hundreds of people. That is a possibility he describes, not a guaranteed result.
Background
Cold outreach works best when recipients are relevant to the offer and applicable privacy and commercial-messaging rules are respected. The video also mentions WhatsApp Marketing—marketing outreach through the WhatsApp messaging app—as another option, but does not explain its workflow.
What to do next
Start with a small, clearly defined prospect list. Draft messages that reflect why each group might care, review the contact data and emails before sending, and focus on earning a conversation rather than assuming an immediate sale.
Claude
ChatGPT
