The short answer
Abdul Osama (عبدول أسامة) recommends paying attention to GEO as well as SEO. SEO means improving how web pages appear in search engine results. GEO, or Generative Engine Optimization, means preparing information to be useful to generative AI engines as they form answers.
If you work in SEO, learn GEO. — Abdul Osama
How does the route to a business change?
Abdul says some people now ask the language model or search agent they use instead of relying only on conventional search results. A search agent, in this context, is an AI system that gathers information from different websites to help form an answer.
| SEO | GEO | | --- | --- | | Focuses on the visibility of web pages in search results. | Focuses on making information usable in AI-generated answers. | | A user may visit sites to read and compare. | A user may start by asking a language model or search agent. |
What does he suggest focusing on?
- FAQs: Frequently asked questions are clear questions and answers about a business. Abdul says they have become particularly important in this context.
- Reviews: He says reviews in multiple places can act as trust signals and social proof—signs drawn from other people's experiences that may influence a recommendation.
- Skills and planning: If you work in SEO, learn how AI agents gather and use information. If you run a business and work with an SEO provider, ask about GEO too.
FAQs have become very important. — Abdul Osama
In numbers
- Abdul says SEO has changed over the past two years.
- He contrasts AI-assisted answers with the familiar example of reading two or three websites before deciding.
What to do next
Review the questions customers ask about your business and make sure they have clear answers. Then discuss with whoever handles your SEO how your business information is presented for AI systems, without neglecting conventional search.
