The short answer
Protect your creative energy by choosing a time when you can focus, turning off interruptions, and dealing with concerns that would otherwise occupy your mind. Abdul says work such as planning a marketing campaign or moving a business forward needs attention that is not equally available at every moment.
Your energy makes a big difference; not every time is the right time to work on everything. — Abdul Osama
What kind of work needs that attention?
His examples include understanding a business, setting its strategy, and deciding what a landing page should look like. A landing page is a page designed to present an offer or guide visitors toward a particular action. He argues that notifications, workplace conflicts, and finance tasks compete for the attention these decisions require.
How to make room for creative work
- Stop other inputs instead of switching between the creative task and unrelated demands.
- Settle what is occupying your mind, then give your attention to the project.
- Reduce notifications, messages, and calls—even calls that are not irritating. This includes WhatsApp, a messaging app.
- Let others know when you need to be unavailable for a period of focused work.
As an example, Abdul describes preparing creative material for a course. He put his phone on Do Not Disturb, prepared himself to work, resolved issues on his mind, and told people he was unavailable. This is his example of protecting thinking time, not a fixed routine everyone must follow.
Protect your creative energy, and don't let it leak away. — Abdul Osama
In numbers
- He says he spent 3–4 days preparing and resolving issues before working on the material he describes.
What to do next
For your next creative task, identify the work that needs deep thought and set aside a period with fewer interruptions. Return to messages and other people's requests afterward.
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