The short answer
To adapt to AI in marketing, do not hold on to a role, tool, or workflow simply because it feels familiar. Abdul Osama (عبدول أسامة) says AI—artificial intelligence used to assist with work—is changing how quickly tasks can be completed and what people expect from that work. His advice is to follow new developments and keep learning.
Keep up with what’s new, learn, and don’t close your mind. — Abdul Osama
Why does he think this matters?
Abdul responds to the idea that people are tired of AI videos by suggesting that the topic may instead push them out of their comfort zone. He warns against treating an established job role or preferred set of tools as fixed while ways of working change. He compares AI’s potential impact on his industry and related industries to the arrival of the internet. That is his outlook, not a measured result presented in the video.
| His comparison | Time mentioned | | --- | --- | | A slower way of doing the work | 3–4 weeks | | Someone completing the same work faster | 3–4 days |
He expects managers, clients, and buyers to become accustomed to faster delivery. The comparison illustrates his point; it is not a promise that every task can be finished in days.
In numbers
- 3–4 weeks versus 3–4 days: his example of different speeds for completing the same work.
- No more than 6–7 working days: the time he says he took to complete a client project that included sales funnels. A sales funnel describes the steps a potential customer takes toward a purchase.
- 15 years: how long he says he has worked in the field, while continuing to change his own approach.
What to do next
Look at which tasks and tools you use out of habit, and keep learning about changes in your field. His point is not that every project has the same timeline, but that refusing to reconsider an old workflow may make change harder to keep up with.
