WhatsApp marketing means using messages to reach and follow up with customers. Abdul Osama (عبدول أسامة) says a business can start with a Page, Meta Business Manager, and a dedicated WhatsApp number connected to a messaging platform. He considers WhatsApp a strong channel for reaching customers in the Arab world; that is his assessment, not a guaranteed outcome for every business.
“Your marketing message must be short and clear.” — Abdul Osama
How to set it up
Meta Business Manager is a Meta tool for managing business assets, including Pages. Abdul gives these steps:
- Create a Facebook Page under your business name.
- Open Meta Business Manager and connect the Page.
- Get a WhatsApp number separate from your personal number and the one you use in the WhatsApp Business phone app.
- Connect that number to a third-party messaging platform.
| Platform | How Abdul describes it | | --- | --- | | Brevo | An email-marketing platform that later added WhatsApp marketing; formerly his preferred option. | | Wati | A WhatsApp messaging platform he suggests for integrating messages into software. | | AiSensy | A WhatsApp-focused platform he describes as easy to use. | | SleekFlow | A platform he suggests for marketers building more complex funnels and automations. |
He mentions another platform for small businesses, but its name is not clear enough in the transcript to identify confidently.
Write and pace your messages
Keep each message brief and specific. Abdul suggests giving your goal to ChatGPT or Claude—AI assistants that can draft text—and asking for a concise WhatsApp marketing message.
“Don't send more than one message a week, so people don't block you or mark you as spam.” — Abdul Osama
In numbers
- One message per week at most: Abdul's recommended frequency.
- Seven marketing touches: He invokes this rule of thumb to explain why a purchase may take repeated contact, not to promise a sale on the seventh touch.
- 100 or 200 numbers: His example of contacts who previously reached out and showed interest. Prior contact alone does not establish permission to receive marketing messages.
Background
Access to official WhatsApp messaging tools is not blanket permission to message any number. Check recipient consent, current platform requirements, and costs before launching a campaign.
What to do next
Prepare your Page and dedicated number, choose a platform that fits your workflow, and draft a short message for recipients who have agreed to receive it.
ChatGPT
Claude
