According to Abdul Osama (عبدول أسامة), Coexistence lets a business connect its WhatsApp Business number to a third-party conversation or marketing tool without giving up the app on its phone. WhatsApp Business is a mobile messaging app for businesses; Coexistence is a feature that allows the mobile app and a connected third-party tool to use the same number.
“You can connect your WhatsApp Business number to Meta Business Manager and still open the app on your phone using that same number.” — Abdul Osama
What changes?
Meta Business Manager is Meta’s system for managing business assets. Abdul says the connection can support conversation management, transaction-related messages and occasional AI-assisted replies, while leaving someone free to step into chats from the phone.
| Previously, as Abdul describes it | With Coexistence, as he describes it | | --- | --- | | Setting up a third-party tool led them to use separate numbers. | The same number can be connected to the tool while the mobile app remains available. |
Abdul names WATI as an example of a third-party tool for managing WhatsApp conversations. He says he prefers it for small and medium-sized businesses on price and stability. He also mentions an affiliate sign-up link, so his recommendation comes with an affiliate relationship rather than an independent comparison of tools.
In numbers
- One number: the same phone number for the mobile app and the connected tool.
- 500, 1,000 or 2,000 contacts: Abdul’s examples of people who have previously contacted a business, not campaign results.
Background
A third-party conversation tool can help a team organize replies and follow-up. Marketing messages should respect recipients’ consent and applicable messaging policies.
What to do next
Check whether Coexistence is available for your business number and chosen tool. Test the connection and confirm that the mobile app still works before moving your team’s conversations over.
