Building a solution with AI is not the same as building a business around it. Abdul Osama (عبدول أسامة) draws a distinction: a solution you use in your own work may improve productivity, while a product you intend to sell requires marketing and sales work beyond the build itself.
“Execution used to be the obstacle; now execution has become easier.” — Abdul Osama
What comes before a sale?
AI, or artificial intelligence, refers here to technologies that can help people create and implement solutions. Abdul says easier execution gives people with strong ideas and domain experience a way to build useful products. It does not, however, answer the commercial questions for them.
If you want to sell what you built, work through these questions:
- Who is the customer?
- What will that customer pay, and how will you set the price?
- How will you present the product?
- How will you follow up with customers and collect feedback after building it?
Abdul warns against assuming that further polishing will make a product sell itself. Enjoying the building process is understandable, he says, but it cannot replace preparing for sales and following up with customers individually.
In numbers
- 2009: Abdul says he has worked in marketing and sales, including cold-calling prospects, since then.
- November 6: The date he gave for a free workshop on lessons from his mistakes; he did not specify its year in the video.
- One and a half hours: The workshop length he stated.
What to do next
Decide whether you are building for your own use or to sell. If you want sales, write down your answers about the customer, price and presentation, then plan how you will follow up and gather feedback. Abdul invited viewers to request workshop registration through comments on the original video; verify its date and availability before relying on that invitation.
