Abdul Osama (عبدول أسامة) says he worked with his childhood friend Dr. Sohaib to develop Zenith Dental Labs, a dental lab project in Leeds, from an initial idea into a name, visual identity, strategy and brand vision. He describes it as a joint effort by the lab’s team and ASPIRED, the marketing agency he founded.
“We took it from just ideas.” — Abdul Osama
What did the work cover?
According to Abdul, the collaboration began with the Zenith Dental Labs name and went on to cover its visual branding, identity, strategy and vision. He credits Sohaib and his team alongside the agency. In the accompanying caption, he also thanks ASPIRED’s core team for its work on the project.
In numbers
- Roughly six months: how long Abdul says he and Sohaib had been working together on the project.
Abdul speaks about the lab’s ambition to become a leading dental lab in the UK. He presents that as a goal for the future, not a ranking or result established by the video.
Background
Smile Cloud is a digital platform used to visualize smile designs. Abdul mentions it as an example of technology Sohaib uses and describes him as its ambassador in the UK. That role is Abdul’s description in the video, not an independently verified fact here.
What next?
Abdul invites viewers to look at Sohaib’s video, the lab’s website and its visual identity, then share their opinions of the work.
